About Services Work Leadership Experience Hire Me

Glory-Anna Oshafi

Content Editor & Manager

I run editorial for B2B SaaS brands. 7+ years across content strategy, team leadership, brand voice, and AI-assisted workflows.

90%

of Notion Mail launch content

1000+

articles written

500+

pieces edited at agency scale

30+

authors served editorially

years of experience

Selected clients

Most agency and in-house content is ghostwritten. Selected brands I've written for or edited:

Notion Mail Klaviyo Nucleus Genomics Austin Capital Bank Juphy Embarque.io Architecturesstyle Science Clinic Your Service Animal Notion Mail Klaviyo Nucleus Genomics Austin Capital Bank Juphy Embarque.io Architecturesstyle Science Clinic Your Service Animal

About

The short version

I run editorial for B2B SaaS brands. Content strategy, brand voice, team leadership, and the messy work of building editorial functions that scale.

Currently: AI SEO Editor & Web Content Manager at Embarque.io, editing AI-assisted long-form for B2B SaaS clients and ghostwriting LinkedIn carousels for founders in the content marketing and SEO industry. Before that, I wrote for B2B SaaS clients at ContentDistribution.com, including 90% of the launch content for Notion Mail, plus Klaviyo, Nucleus Genomics, and Austin Capital Bank. Earlier, I built the content editorial function at Ecrivains Consult in Lagos, growing the writing team from 2 to 10, running production across 8 to 10 client portfolios, and shipping content for Architecturesstyle and other publications.

Outside agency work, I copyedit and proofread full-length books. ~~Close to 30 authors have trusted me with their manuscripts and walked away with publishing-ready work to be proud of.~~ I've shipped 30+ books to publishing stage. I'm also the author of So, you want to be a content writer… (2025).

What I do

Services I offer

Four kinds of work, one editorial lens. What I take on for clients and teams:

Editorial Leadership & Team Management

Building and running editorial teams for B2B SaaS brands. Hiring, workflow design, QA gates, briefs, and training that scales content production without dropping quality.

Long-form Content Editing

Editing SEO-driven B2B SaaS content, both human-written and AI-assisted, for brand voice, structure, clarity, and fact accuracy. Blog posts, thought leadership, comparison pieces.

Book Copyediting & Proofreading

Full-length manuscript editing for authors across nonfiction, memoir, business, and children's fiction. 30+ books shipped to publishing stage.

AI-Assisted Content Editorial

Editing AI-first content workflows. Fact-checking, brand voice restoration, and the structural editorial decisions AI can't make yet.

Selected Work

What I can share publicly

Editing is mostly invisible work, but you can explore the breadth of my skills based on some of my work, editorial workflow, and sample edits.

B2B SaaS Byline SEO

Bylined writing at Juphy

A live archive of B2B SaaS content I wrote for Juphy: AI-assisted customer service, Shopify use cases, product-led blog posts, and industry analyses.

Live

Public archive

Editing Track Changes

Sample edit, with notes

A piece edited in Google Docs with track changes and editorial comments visible, so you can see how I cut, restructure, and feed back to writers.

Google Docs

Live sample

Leadership Workflow Agency

Editorial workflow at Ecrivains Consult

The role overview and editorial process I built as Editorial Lead, running the content team I grew from 2 to 10 writers. Briefs, training, QA gates, and the workflow behind an 80% reduction in revision cycles.

80%

Revision cycle drop

Author Nonfiction

So, you want to be a content writer… (2025)

My own book. A beginner's guide to content writing, covering craft, voice, formatting, self-editing, SEO, and what working content writers actually do day to day.

2025

Published

My job is simple: make the writer's piece serve the reader. Not make it fancy. Not make it sound like I wrote it.

Books

Books I've edited

A selection of full-length manuscripts I've copyedited and proofread to publishing stage. Range covers professional, memoir, parenting, health, business, and children's fiction.

E for Excellence

Temilade Salami

Climate & Communications Expert, Global Partnership for Education

More titles

Strategic Storytelling for Businesses Healing Beyond Survival Holding What Remains Raising Beyond Today Weight to Lose Muzi: The Voice of the Ocean The Tiny Seed That Did Not Give Up The Eve of 30

How I work

My editorial process

Cut. Insert. Leave it alone. The whole job, more or less.

Same principles whether the draft is human-written, AI-assisted, or a full-length book:

Read the brief before I read the draft

Understanding the brief ensures each article is edited in line with the piece's goal, not my own preferences.

Keep the writer's voice; cut what doesn't serve the piece

My goal is not to strip the writer's work till it no longer sounds like them. I strengthen the piece by modifying it to serve the target audience's needs.

Fact-check everything

Every stat, source, quote, and named entity. AI hallucinates them; humans misremember them. Nothing ships unchecked.

Give feedback writers can actually use

Where I can, I flag issues for the writer to fix rather than fixing them myself. Keeps the work theirs. Builds their skills.

Keep structure and hierarchy in human hands

Lede placement, subhead breaks, pull quote choice. AI can't call these yet. That layer stays with me.

Leadership

How I build and manage content teams

Demonstrating my editorial management ability, based on the work I did at Ecrivains and Embarque. A breakdown of my principles:

Hire for editorial taste, not just writing skill

Most people can write clean sentences. Where they fall short is recognizing when sections of an article are misaligned or don't serve the reader. I built test tasks at Ecrivains to screen for editorial judgment, not only grammar.

Write the standards down. Then build them into the workflow

Guidelines in a doc no one opens don't work. At Ecrivains, I built them into brief templates and QA checklists so writers self-checked before submission.

Build QA gates into the pipeline, not at the end of it

Revision cycles ran 3 to 4 rounds at Ecrivains. I rebuilt the workflow around check-gates: brief approval, midpoint check, pre-edit review. Down to 1 round.

Train writers individually, not in groups

Generic feedback is forgettable. Line-by-line feedback on the writer's own work is what compounds. Half-hour one-on-ones each week.

Track what ships, not what gets edited

"Edits made" doesn't tell you whether the work is good. I track time-to-publish, revision count, and voice consistency over time.

Build workflows that match how the team actually works

Remote editorial teams need infrastructure that isn't Slack. My sheet-based tracker at Ecrivains covered assignment, briefs, feedback, submissions, and QA hand-off. Every stage owned and timestamped.

Keyword research and content scheduling that ranks

Well-edited content is good, but if it doesn't rank, it doesn't serve the business. I conducted company website audits with Ahrefs, GSC, and GA4 at Ecrivains, and layered on AI-assisted reporting at Embarque. I also built the in-house content calendar and coordinated writer management to execute.

Glory-Anna is the kind of writer every team wants.

Emmanuel A. · Freelance client

Experience

Where I've worked

2025 to Now

AI SEO Editor & Web Content Manager

Embarque.io, Remote

Editing AI-assisted long-form for B2B SaaS clients. Managing content on Embarque's in-house Webflow site. Ghostwriting LinkedIn carousels for founders in the content marketing and SEO industry. Editorial QA across in-house writers and editors.

B2B SaaS AI Editorial SEO LinkedIn

2024 to 2025

Content Writer

ContentDistribution.com, Remote

8,000+ words weekly across B2B SaaS, fintech, and marketing clients. Wrote 90% of the content used to introduce Notion Mail. Fintech educational content for Austin Capital Bank. Reduced revision cycles by 80% through tight collaboration with editors.

B2B SaaS Fintech Long-form Product Launch

2022 to 2024

B2B SaaS Content Writer (Contract)

Juphy, Remote

SEO-driven B2B content lifting social media engagement 25% and conversions 15%. Product-led blog posts, reports, and industry analyses.

B2B SaaS Product Content SEO

2021

In-House Associate Writer

Science Clinic, Remote

Email copy and B2B pitch materials: pitch documents and presentations, written and designed. Prospecting content and outbound campaigns.

B2B Email Marketing Pitch Materials

2019 to 2022

Editorial Lead, Content Team

Ecrivains Consult, Lagos

Led the content editorial team within a multi-team agency. Grew the team from 2 to 10 writers. Built the training materials, briefs, and editorial guidelines the team operated under. Edited 500+ pieces including work for Architecturesstyle. Lifted organic traffic 35%, conversions 12%.

Editorial Leadership Team Building Multi-client Agency

What clients say

Why you should hire me

Glory-Anna is the kind of writer every team wants. She's fast, thoughtful, and incredibly easy to work with. Her editorial insights transformed our content quality. She's reliable, consistent, and always producing her best work.

Emmanuel A. · Freelance client

GloryAnn was so professional throughout the period working with her, constantly giving feedback, asking for clarifications, and above all producing the best work. I would highly recommend her, and would love to work with her again for future projects.

Client review · April 2026

Exceptional service. She communicates well, and her response rate is honestly fast. Overall experience is a 10/10, comes highly recommended. What an editor. Truly and beyond.

Hilya Sheehama, Namibia · March 2026

Get in touch

Let's work together

Open to senior editorial, content management, and book copyediting work. Remote, US/UK/EU timezones friendly.

ogloryann@gmail.com

Fastest response, within 24 hours

gloryann-oshafi

Connect, message, or ask for WhatsApp

If you're hiring for an editorial or content management role, mention the position or team in your first message and I'll respond with relevant links and next steps.